For a healthy
long-living
society

Philosophy

Background of Foundation
Eighty-six years ago, three youths who had just graduated from Tokyo Imperial University (currently the University of Tokyo) with a degree in applied chemistry got together and set up a small research company in a 50m2 space in Ikebukuro, Tokyo. In those days, all dental materials were imported. Brimming with aspirations, the three young entrepreneurs named their company "GC (General Chemical)."

 

The following year, GC introduced its first product, "Standard Cement," but it flopped in the marketplace. However, this experience provided a great learning ground for the three founders, who realized the "importance of making products by thinking from the customer's standpoint" and fostered an "uncompromising commitment to quality." Three years later, they created "Crystalline Cement," which offered excellent quality comparable to imported materials. Partly as a reminder of their initial failure, the three designated February 11--the date of the first product's launch--as the anniversary of the company. The dedication of the founders to making quality products has been kept alive through generations of GC men and women, and it continues to drive the company's growth.


 

Three Founders

Kiyoshi Nakao

Yoshinosuke Maruki

Tokuemon Mizuno
 
Ikebukuro Plant in early days



Plaque bearing the word "Semui"

 

Based on the Teaching of Semui
Semui is a notion that constitutes the core of the so-called Kannon Sutra. To explain this concept using modern terms, it is a way of life by which one rids oneself of selfish thoughts and puts himself/herself in the situation of others. Doing everything by thinking from the standpoint of others ultimately helps the individual live a good life.

Kiyoshi Nakao, one of the founders of GC, instituted this company's motto based on the teaching of "Semui" following the failure of "Standard Cement": "A true product is a product of interdependence, made by ridding oneself of selfish thoughts and thinking from the standpoint of others." All employees at GC act as members of a big family, where they remove themselves from egocentric thoughts and respect their fellows, or "Nakama." They also strive to think from the customer's standpoint and make true products by placing a priority on the value these products provide for customers.


Commitment of GC
GC has stubbornly maintained the devotion of its founders to products, its employees and society. In 1981 we introduced our unique system of total quality control called GQC (GC's Quality Control). Subsequently, GQC was expanded into the GQM (GC's Quality Management) activity, which is now driving company-wide efforts to contribute to society through its products. We at GC are committed to achieving excellent quality, and this commitment is firmly rooted in all employees working in all departments relating to research, production sales, etc. Indeed, this thinking is an important cultural asset of GC.

By remaining true to this commitment, GC will continue to play a part in society through dental products in order to make the twenty-first century the "Century of Health."