GC Membership Society
The "GC Membership Society," founded in 1956, is a member organization that provides information to dentists and dental technicians. The idea is to allow dental clinicians to share information with the dental material manufacturer and thus facilitate the development of new products and technologies based on our firmly held view that "in the new era, product research must be done hand in hand with the intended users of these products."
The GC Membership Society has grown from a circle of approximately 3,600 members to a large organization boasting around 43,000 members in 2007. Approximately 47% of all practicing dentists in Japan are members. Last year, in celebration of the GC Membership Society's fifty-first anniversary, we launched a new member organization for dental hygienists. With the organization we can interact with all dental professionals. We actively provide support for members regarding dental care, such as information on new products (brochures of new products before their release in the general market, product discount vouchers and quarterly-issued member journal); academic information (academic seminars, symposiums, GC Membership communities, and education on clinical techniques and dental clinic staff (GC Membership Society seminars).
Member Journal GC Circle
GC Membership Society seminar
The "GC Membership Society's Member Site" is a member-only site that features information, tools, materials and other contents that are useful in the clinical scene. The content can be viewed, practiced and utilized by members. The "GC Membership Society Internet News," which provides the latest academic information and product information in real time, is today accessed by nearly 10,000 members.
Second International Dental Symposium
Following the inaugural "International Dental Symposium" held in 1996 to commemorate the fortieth anniversary of the GC Membership Society and the seventy-fifth anniversary of the company, in February 2006 we organized the "Second International Dental Symposium in Commemoration of the Fiftieth Anniversary of the GC Membership Society" at Tokyo International Forum in Yurakucho. The two-day event was attended by a total of 14,965 dentists, dental technicians, dental hygienists, dental clinic staff and the general public.
Opening ceremony of the symposium
The theme of the Second International Dental Symposium was "Future Prospects of Patient/Citizen-Centered Dentistry." At the opening ceremony, President Makoto Nakao said, "Believing in health and longevity supported by occlusion and mastication, and also in the roles played by eating and communication—two basic activities of man—as well as our physiological functions, we aspire to make the twenty-first century the ‘Century of Health' by working together with dental professionals." Thereafter, Chairman Michéle Aerden of the FDI (FDI World Dental Federation) and President Takayuki Kuroda of the IADR (International Association for Dental Research) gave their messages.
At the GC Dental Show held concurrently with the symposium, we exhibited new products and conducted demonstrations in a manner allowing "visitors to take their time and thoroughly examine our new offerings and the hot products." We set up trial booths for brushing, mouth-washing and implantation, etc. We also held a seminar entitled "The Imaging Diagnosis of Implantation" and others. The show attracted approximately 3,800 visitors.
GC Dental Show
Third Citizen's Dental Awareness Survey
MI Concept to Improve QOL of All People
Following the first and second surveys in 2004 and 2005, we conducted a third survey to shed light on the awareness, requests and other comments that citizens have regarding dental care. We randomly sampled men and women of ages 15 through 79 in 47 prefectures across Japan, and asked questions by focusing on the relationships between "age, sex, postal code and other social factors" and "visit to a dentist and choice of paying by insurance or privately." We received replies from approximately 1,200 respondents. The tabulated results are presented as reference to member dentists of the "GC Membership Society."
At GC we instituted our unique MI (Minimal Intervention) concept in 2000 by rephrasing the original MI concept proposed by the FDI in 1999 and defining the three approaches of "Identify," "Prevention" and "Treatment & Control" to better fit the clinical situation in Japan. Since then, GC's MI concept has been at the basis of various products and information developed and disseminated by the company. Today, our MI concept is recognized in the dental community as an ideal framework for programs designed to treat dental caries. We are developing MI-related products to help all people maintain and improve their quality of life (QOL).
GC is also involved in the development of a full range of denture products and care products intended to improve the QOL for senior citizens, whose population is growing in today's super-aging society.